Google Ads that get you more enquiries (fast)
90-day pilot • Weekly reporting • Cancel anytime
See Pricing
What’s included in every Google Ads engagement
Pricing
$200/weekly
Covers build/takeover, weekly optimisation & reporting, up to $2k/mo ad spend.
$400/weekly
Feed clean-up, PMax + Search, remarketing audiences, ROAS tracking, up to $10k/mo ad spend.
What Actually Moves the Needle in Google Ads
If you’ve ever felt like ads are “just keywords and a budget,” here’s the truth: results come from a few fundamentals done properly, every week. Below is how we approach them — concise, practical, and built to convert.
Search Intent & Campaign Structure
What it is
Group searches by buying intent (e.g., “emergency plumber” ≠ “plumbing careers”).
Why it matters
Tighter groups = higher relevance, cheaper clicks, better Quality Score.
What we do
We build intent-based ad groups, set negatives on day one, and expand winners weekly.
Message Match & Landing Pages
What it is
The search → ad → page must tell the same story and ask for one clear action.
Why it matters
Message match lifts conversion rate; a slow or generic page kills ROI.
What we do
Write ads that mirror the query and send traffic to fast, mobile-first pages. If your page leaks, we can deploy a $500 high-converting landing (credited toward a full site).
Tracking Before Spending
What it is
GA4, Google Ads conversions, and call tracking wired correctly.
Why it matters
Without this, optimisation is guesswork, you can’t scale what you can’t measure.
What we do
We install GA4 + Ads conv + call swap numbers first, verify test leads, then launch.
Query Management & Negatives
What it is
Ongoing pruning of the actual search terms you pay for.
Why it matters
Stops budget bleeding on irrelevant clicks; pushes spend to profitable terms.
What we do
Weekly search-term reviews, negatives, and match-type tuning. No set-and-forget.
Bidding, Budgets & Extensions
What it is
Right bidding strategy for your data level, plus sitelinks, callouts, and call/location extensions.
Why it matters
Better coverage and CTR; budget favours what converts now, not last month.
What we do
Use smart bidding when the data supports it; otherwise start manual, test, then migrate. Extensions on every eligible campaign.
Speed, UX & Mobile First
What it is
LCP under ~2.5s, tap-friendly CTAs, short forms, click-to-call above the fold.
Why it matters
Mobile visitors bounce fast; every second lost hurts conversion rate.
What we do
Optimise the landing experience (images, fonts, layout). We test calls vs forms by device.
There’s more under the hood; feeds,PMax guardrails, remarketing audiences, geo layers, time-of-day bids – but these fundamentals drive 80% of the gains. We’ll show you where your setup stands in a 3–5 minute audit preview before we meet.
How It Works (Process)
We keep it simple: track properly, launch fast, then improve every week.
Discover & Track (Day 0–1)
We jump on a quick call to confirm goals, suburbs, and budget. Then we set up GA4, Google Ads conversions, and call tracking so every lead is counted from day one.
Build & Launch (Days 2–3)
Tight, intent-based Search structure with negatives, extensions, and ad copy that matches your service.
Optimise & Scale (Ongoing)
Weekly query clean-ups, ad tests, bids, and budget shifts toward winners. You get a clear report: leads, CPA/ROAS, what changed, what’s next. Scale what works, no set-and-forget.
Why Choose Us
We don’t sell “traffic”. We build lean systems that turn real searches into phone calls and enquiries. Every campaign starts with intent research, is matched to a fast landing page, and is measured end-to-end so you know what’s working and why.
Strategy, not guesswork
We map how people actually search, then group keywords by intent. Ads mirror that intent and land on pages that continue the same message. Weekly negatives and tests keep waste down and winners scaling.
Built to convert (fast)
Mobile-first pages that load in ~2–3s, clear CTAs, click-to-call, trust blocks, and form friction removed. If your current page leaks, we’ll spin up a $500 high-converting landing so every click can pay its way.
Track everything, report simply
GA4 + Google Ads conversions + call tracking from day one. You get a plain-English weekly report: leads, CPA/ROAS, what we changed, and what we’re testing next.
Hands-on, no lock-in
90-day pilot, cancel anytime. We optimise every week—this isn’t “set and forget.” You’ll always know what we’re doing and how it’s moving the numbers.
FAQs: Google Ads with TruePoint
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